This week we have seen the public derision of a few brand names who think of themselves as big brands and therefore above criticism. The face of this catastrophe has been created and it is Alissa Gordon Heinerscheid, (erstwhile?) VP of marketing at Budlight. Let’s unpick some of this without making it personal.
Alissa Gordon Heinerscheid. There but for the grace of….
Alissa Gordon Heinerscheid. There but for the…
This week we have seen the public derision of a few brand names who think of themselves as big brands and therefore above criticism. The face of this catastrophe has been created and it is Alissa Gordon Heinerscheid, (erstwhile?) VP of marketing at Budlight. Let’s unpick some of this without making it personal.